Universiti Malaya – Wales

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The Power of Branding

On the 21st of June 2022, IUMW conducted an exciting Power of Branding talk for more than 30 participants comprising both students, staff, and lecturers. The main content was presented by Mr Shukri Rifaie, who runs his own consultancy partnership on strategic brand marketing with an aim to help local businesses compete with international brands from a position of strength.

The main idea of the workshop was for each participant to understand the university’s corporate brand and identity, strengthen the community and create a sense of belonging and togetherness; setting the university up for more successful years ahead.