Universiti Malaya – Wales

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Duration

3 Years

Intakes

January, May & September

Dual Award

UK Qualification

Bachelor of Business Administration (Hons) in Marketing

Programme Overview

(R2/0415/6/0258)(6/28)(MQA/FA3137)


Prepare to enter the creative, fast-paced business of promotion, development, and sales across unique customer markets with a Bachelor of Business Administration (Hons) in Marketing. We believe in entrepreneurship, innovation, and sustainability. Our programme will help you gain an in-depth understanding of contemporary marketing techniques on top of fundamental marketing principles.
 
The programme also focuses on understanding the nature of business and its role in the modern business society. At the end of the programme, students will have acquired an understanding of marketing’s business, social and economic roles.
 
Business programmes at UM-Wales are meticulously designed to produce high-performing individuals that can succeed in any context across the world.
 
 
    • STPM or equivalent, Grade C+ (GPA 2.33) in any two (2) subjects, AND credit in Mathematics at SPM level or equivalent
    • STAM Grade of Jayyid, AND credit in Mathematics at SPM level or equivalent; OR
    • UEC Grade B in five (5) subjects including Mathematics
    • Diploma in accounting or related field, or its equivalent, CGPA 2.50 out of 4.00
    • Matriculation/Foundation or equivalent, CGPA 2.50 out of 4.00, AND credit in Mathematics at SPM level or equivalent
    • A-LEVEL Pass with Grade C in two subjects, AND credit in Mathematics at SPM level or equivalent; OR
    • Australian Matriculation ATAR 55
    • International Baccalaureate Diploma Programme (IB) 24 points across six subjects.
    • Malaysian University English Test (MUET) Band 2
    • Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM) with a minimum CGPA 2.75 out of 4.00, subject to passing the bridging programme
    • Other qualifications recognised as equivalent.
Note:
    • The credit requirement at SPM level can be waived should the grades obtained at the STPM/STAM/Matriculation/Foundation level are equivalent/higher
    • Malaysian students are required to achieve a minimum score of Band 2 in MUET OR its equivalent
    • Students enrolling on a Dual Award programme will be subject to the English requirements of UWTSD/UK
English language competency requirements for international students:
  • See latest requirements here
  • English language requirements can be waived if the international student EITHER comes from a country that uses English as the official language OR the entry qualification use
Year 1
  • Principles of Management
  • Principles of Marketing
  • Principles of Accounting
  • Business Communication
  • Sustainability and Innovation
  • Bahasa Kebangsaan A***
  • Business Technology
  • Principles of Entrepreneurship
  • Introduction to Artificial Intelligence
  • Fundamentals of Finance
  • Microeconomics
  • Management Information Systems
  • Organisational Behaviour
  • Introductory Business Statistics
  • Legal Environment of Business (Malaysian Environment)
  • Integrity and Anti-Corruption
  • Falsafah dan Isu Semasa (Malaysian Students)
  • Communicative Malay 2 (International Students)
  • Contemporary Challenges: Making a Difference**
Year 2
  • Macroeconomics
  • Company Law
  • Operation Management
  • International Business
  • Supply Chain Management
  • Recruitment and Selection
  • Marketing Management
  • Business Research Methods
  • Human Resource Management
  • Business Plan
  • Organisational Theory and Design
  • Financial Management
  • Appreciation of Ethics and Civilisation
  • Changemakers: Creativity and Value Creation**
Year 3
  • Strategic Management
  • Corporate Social Responsibility and Ethics
  • International Marketing
  • Product Innovation and Management
  • Digital Marketing
  • Consumer and Buyer Behaviour
  • Strategic Customer Relationship
  • Management
  • Sales Management
  • Technology Management
  • Brand Management
  • Marketing Promotion
  • Services Marketing
  • Business Project
  • Leading and Developing People**
**Dual Award Module / Dual Award students only
***Malaysian students who did not get a credit for Bahasa Melayu in SPM and have not completed the module in any previous studies
Assessments under this programme are varied; they are based on either full coursework (100%) or a combination of coursework and final examination. The most common combination to be found is 60% coursework and 40% for final examination. Classes are held face-to-face, and include lectures and tutorials (offline and online). Our students are expected to demonstrate their understanding through several forms of assessments, including but not limited to discussions, essays, reports, quizzes, projects and written tests.

Students are expected to undergo six (6) long semesters and three (3) short semesters, over a span of three years. In the final semester, students can opt to go for an 8-week Industrial training or undertake a research project. At the end of the programme, students will have completed 120 credits and graduate with a MQA-accredited Bachelor’s degree.
Malaysian Students
RM54,800

International Students
RM65,000

Dual Award Fee
RM18,000
  • Marketing Specialist
  • Content Marketer
  • Social Media Marketer
  • Marketing Research Analyst
  • Public Relations Specialist
  • Advertising Executive
  • Product Specialist

Programme Enquiry Form

    • Accredited by MQA and recognised by JPA.
    • A Dual Award degree programme in collaboration with the University of Wales Trinity Saint David (UWTSD), UK. Students will receive certification from both IUMW and UWTSD upon completion of their degree.
    • Opportunity to study in the UK at our partner university, UWTSD.
    • Robustly created syllabus to produce skilled students who have the potential to become key experts of the future.

    Study Abroad for the experience of lifetime

    Sign up for a Dual Award programme and not only will you earn a UK degree, but you will have the opportunity to study at our partner university, the University of Wales Trinity Saint David.

    Want to find out more? Feel free to drop us a message!