International University Of Malaya-Wales

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3 Years


Feb, July and Sept


Go at your own pace

Bachelor of Business Administration (Hons) in Digital Business

Programme Overview
N/0414/6/0029 (02/28)(MQA/PA 16077)

Digital technologies have the power to transform the delivery of existing products and services and inspire new ones, creating innovative ways to connect, collaborate and conduct business. By combining digital business with general management, this degree prepares you to guide businesses through digital evolution.

You will learn specialised skills to help you stand out and stay relevant. These include applied digital marketing skills, business transformation, digital content creation, cybersecurity, and fintech. There is strong demand for graduates with high-level business and digital skills across a wide range of job roles and industry sectors. The Bachelor of Digital Business prepares you to step into exciting roles such as business consultancy, digital transformation lead, and marketer, or even start your own venture as an entrepreneur.
  • STPM or equivalent, Grade C (GPA 2.00) in any two (2) subjects, AND passes in Mathematics and English at SPM level or equivalent
  • STAM Grade of Jayyid, AND passes in Mathematics and English at SPM level or equivalent; OR
  • UEC Grade B in five (5) subjects and passes in Mathematics and English; OR
  • Matriculation/Foundation CGPA 2.00 out of 4.00
  • Other qualifications equivalent to a Diploma or Advanced Diploma, CGPA 2.00 out of 4.00; OR
  • A Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM) CGPA 2.50 out of 4.00 AND subjected to Bridging programme; OR
  • A-LEVEL Pass with Grade D in two subjects, AND passes in Mathematics and English at SPM level or equivalent; OR
  • Australian Matriculation ATAR 65; OR
  • International Baccalaureate Diploma Programme (IB) 24 points across six subjects; OR
  • Other qualifications recognised as equivalent.

  • Note:
  • The credit requirement at SPM level can be waived should the grades obtained at the STPM/STAM level are equivalent/higher
  • Students enrolling on a Dual Award programme will be subject to the English requirements of UWTSD/UK

  • English language competency requirements for international students:
  • International students are required to achieve a minimum score of 5.5 in IELTS OR Band 3 in MUET OR 550 in TOEFL OR its equivalent
  • English language requirements can be waived if the international student EITHER comes from a country that uses English as the official language OR the entry qualification uses English as the medium of instruction
Year 1
  • Bahasa Kebangsaan A
  • Sustainability and Innovation
  • Introduction to Entrepreneurship
  • Principles of Management
  • Principles of Marketing
  • Business Communication
  • Introductory Business Statistics
  • Legal Environment of Business (Malaysian Environment)
  • Digital Business
  • Penghayatan Etika dan Peradaban
  • Communicative Malay 2
  • Principles of Accounting
  • Fundamentals of Finance
  • Microeconomics
  • Management Information System
  • Organisational Behaviour
Year 2
  • Falsafah dan Isu Semasa
  • Malaysian Studies 3
  • Macroeconomics
  • Company Law
  • International Business
  • Supply Chain Management
  • Planning for Digital Business
  • Co-curricular
  • Operations Management
  • Business Research Methods
  • Human Resource Management
  • Financial Management
  • Cybersecurity
  • Marketing Management
  • Digital Content Strategy
Year 3
  • Strategic Management
  • Technopreneurship
  • Business Incubation
  • Digital Marketing
  • Product and Innovation Management
  • Big Data in Business
  • Business Project
  • Corporate Social Responsibility and Ethics
  • Digital Leadership
  • Digital Commerce
  • Enterprise Digital Transformation
  • Financial Technology (Fintech)
  • Technology Management
Modes of assessments
  • Examinaion: Closed/open book, mid-term exam, final exam, tests
  • Coursework: Assignments, reports, laboratory practical
  • Projects: Reports individual/ group
  • Others: Class participation, attendance, group activities
Malaysian Students

International Students
Once you’ve successfully completed the Bachelor of Business Administration (Hons) in Digital Business programme, you’ll be ready to start your career in these  careers, including: Career Opportunities
  • Business Managers
  • Digital Business Owner
  • Digital Business Managers
  • Digital Marketing and Strategy Specialist
  • Digital Transformation Specialist
  • Digital Business Analyst
  • Business Development Specialist
  • Digital Media and Content Specialist

Programme Enquiry Form

    • Quality Assurance: This programme is accredited by MQA
    • Degree designed with industry input to ensure the syllabus is robust and relevant to today’s business needs
    • Get career-ready with a degree that combines strategic business knowledge with practical digital skills
    • Become the expert sought after by organisations globally that can lead them successfully through the digital landscape

    Meet Your Lecturers

    Meet IUMW’s team of accomplished and passionate academicians, here to support you in your studies every step of the way.

    Want to find out more? Drop us a message today!