Universiti Malaya – Wales

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Vice-Chancellor Profile

Professor Dr. Roselina Ahmad Saufi, FCMI

Vice Chancellor & CEO, Universiti Malaya-Wales

BBA Hons. (Universiti Kebangsaan Malaysia), MBA & Ph. D (University of Sheffield)

Welcome to Universiti Malaya-Wales (UM-Wales), a place where ambition meets purpose, and potential is nurtured into achievement.

As Vice Chancellor, I am proud to lead a university that is grounded in academic excellence, inspired by innovation, surrounded by industries, and committed to shaping individuals who will lead with integrity and impact.

UM-Wales represents a unique collaboration between two distinguished traditions in education—Malaysia’s academic excellence and the global perspective of the University of Wales. This strong foundation places us in a strategic position to develop graduates who are globally competent, industry-ready, and driven by purpose.

We are entering an exciting era of transformation, shaped by digital disruption, global challenges, and new opportunities. As a university community, we must be bold in our thinking, agile in our response, and united in our purpose. I am committed to nurturing an environment where innovation thrives, talent is developed, and every individual is empowered to achieve their full potential.

To the public and students: You are the reason we exist. I promise to listen, to learn, and to ensure your experience at UM-Wales prepares you not only for a career, but for a life of contribution and leadership.

To our dedicated staff and faculty: I am eager to work with you as a strong team, harnessing your expertise, commitment, and innovation to advance academic excellence and elevate our university’s impact and growth.

I invite you to explore what UM-Wales has to offer, and to be part of a university that is bold in vision, rich in heritage, and focused on the future.

Thank you for choosing to journey with us.

[email protected]

Biography

Academic & Leadership Roles:

  • Vice Chancellor & CEO, Universiti Malaya-Wales (Current)
  • Deputy Vice Chancellor (Academic & International), Universiti Malaysia Kelantan (UMK), 2012–2015
  • Dean, Malaysian Graduate School of Entrepreneurship and Business, UMK
  • Dean, Faculty of Business and Entrepreneurship, UMK
  • Visiting Professor at institutions in India, Switzerland, Indonesia, China, and Malaysia

Corporate & Strategic Roles:

  • Group Managing Director, UMS Link Holdings Sdn. Bhd., 2007–2012
  • Vice President, Malaysian Business Empowerment Council
  • Member, Asset and Income Generation Board Committee, LPPKN Malaysia
  • Regional Board Member, Chartered Management Institute (CMI), United Kingdom

Key Contributions & Initiatives:

  • Malaysia Higher Education Policy: 2U2I Initiative
  • Entrepreneurship Integrated Education Plan
  • Rural Entrepreneurship Framework
  • My Top Business School Framework
  • Digital Transformation Plan for Cooperatives in Malaysia
  • Champion of Swiss Innovation Challenge-Malaysia since 2017

Research & Academic Output:

  • Over 60 postgraduate students supervised
  • Published extensively in human resource development, management, and entrepreneurship
  • Regular keynote speaker at international conferences

Awards & Recognition:

  • Islamic Leadership Fellow Award, Asian Institute of Management (AIM), Manila (2009)
  • Education Leadership Award, Malaysia (2016)
  • Distinguished Women Award in Human Resource Management, India (2017)

Qualifications:

  • Ph.D. in Business and Management, University of Sheffield, UK (1995)
  • Master of Business Administration (MBA), University of Sheffield, UK (1991)
  • Professional Marketing Certificate, Institute of International Marketing (Asia), 2022
  • BBA Hons., Universiti Kebangsaan Malaysia (1988)