Vice-Chancellor Profile
Professor Dr. Roselina Ahmad Saufi, FCMI
Vice Chancellor & CEO, Universiti Malaya-Wales
BBA Hons. (Universiti Kebangsaan Malaysia), MBA & Ph. D (University of Sheffield)
Welcome to Universiti Malaya-Wales (UM-Wales), a place where ambition meets purpose, and potential is nurtured into achievement.
As Vice Chancellor, I am proud to lead a university that is grounded in academic excellence, inspired by innovation, surrounded by industries, and committed to shaping individuals who will lead with integrity and impact.
UM-Wales represents a unique collaboration between two distinguished traditions in education—Malaysia’s academic excellence and the global perspective of the University of Wales. This strong foundation places us in a strategic position to develop graduates who are globally competent, industry-ready, and driven by purpose.
We are entering an exciting era of transformation, shaped by digital disruption, global challenges, and new opportunities. As a university community, we must be bold in our thinking, agile in our response, and united in our purpose. I am committed to nurturing an environment where innovation thrives, talent is developed, and every individual is empowered to achieve their full potential.
To the public and students: You are the reason we exist. I promise to listen, to learn, and to ensure your experience at UM-Wales prepares you not only for a career, but for a life of contribution and leadership.
To our dedicated staff and faculty: I am eager to work with you as a strong team, harnessing your expertise, commitment, and innovation to advance academic excellence and elevate our university’s impact and growth.
I invite you to explore what UM-Wales has to offer, and to be part of a university that is bold in vision, rich in heritage, and focused on the future.
Thank you for choosing to journey with us.
Biography
Academic & Leadership Roles:
- Vice Chancellor & CEO, Universiti Malaya-Wales (Current)
- Deputy Vice Chancellor (Academic & International), Universiti Malaysia Kelantan (UMK), 2012–2015
- Dean, Malaysian Graduate School of Entrepreneurship and Business, UMK
- Dean, Faculty of Business and Entrepreneurship, UMK
- Visiting Professor at institutions in India, Switzerland, Indonesia, China, and Malaysia
Corporate & Strategic Roles:
- Group Managing Director, UMS Link Holdings Sdn. Bhd., 2007–2012
- Vice President, Malaysian Business Empowerment Council
- Member, Asset and Income Generation Board Committee, LPPKN Malaysia
- Regional Board Member, Chartered Management Institute (CMI), United Kingdom
Key Contributions & Initiatives:
- Malaysia Higher Education Policy: 2U2I Initiative
- Entrepreneurship Integrated Education Plan
- Rural Entrepreneurship Framework
- My Top Business School Framework
- Digital Transformation Plan for Cooperatives in Malaysia
- Champion of Swiss Innovation Challenge-Malaysia since 2017
Research & Academic Output:
- Over 60 postgraduate students supervised
- Published extensively in human resource development, management, and entrepreneurship
- Regular keynote speaker at international conferences
Awards & Recognition:
- Islamic Leadership Fellow Award, Asian Institute of Management (AIM), Manila (2009)
- Education Leadership Award, Malaysia (2016)
- Distinguished Women Award in Human Resource Management, India (2017)
Qualifications:
- Ph.D. in Business and Management, University of Sheffield, UK (1995)
- Master of Business Administration (MBA), University of Sheffield, UK (1991)
- Professional Marketing Certificate, Institute of International Marketing (Asia), 2022
- BBA Hons., Universiti Kebangsaan Malaysia (1988)









































