Universiti Malaya – Wales

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Certified Training

2-day Short Course


21 & 22 February  2024


RM1000 (HRDC Claimable)

Going Digital as a Competitive Weapon in Strategic Marketing

Digital Strategy for Marketing Success

Gain the edge in today’s digital landscape with our Strategic Digital Marketing programme. In a world where digital technologies are revolutionising customer interactions and business operations, this course is your ticket to staying ahead.

Unlike many other courses that focus solely on emerging trends and new technologies, our programme hones in on the strategic elements essential for maximizing your return on digital marketing investments. It’s not just about keeping up; it’s about thriving in the digital ecosystem.

Businesses now digitise their strategies and value chains, creating abundant opportunities for marketing. Our programme emphasises a hands-on approach, focusing on crafting innovative marketing strategies for the digital ecosystem. It also provides a strategic toolkit to measure the success of your digital marketing efforts.




Digital Marketing short course Feb 2024

What You Will Learn

Harness digital tech to transform your business
Navigate the digital economy with confidence
Excel with strategic marketing in the post-Covid world
Tools for effective digital marketing to ensure ROI
Craft innovative strategies for the digital landscape
Measure digital success with a strategic toolkit

Short Course Details

  • Date: 21 & 22 February 2024
  • Fees (per pax): RM 1000 (HRDCorp claimable)
  • Venue: IUMW
Payments should be made to the following account:
Account Name: International University of Malaya-Wales Sdn. Bhd.
Bank: CIMB Bank Berhad
Account Number: 8001297388
Branch: KL Gateway Branch, LG 2.01, No 2, Jalan Kerinchi, Gerbang Kerinchi Lestari, Kuala Lumpur

Learning Approach

Who Should Join?


Enjoy a dynamic mix of methods for an effective learning experience. Our programme combines:

  • Interactive sessions.
  • Hands-on activities.
  • Role-playing and group exercises.
  • Real-life case studies.
  • Creative mini projects.

Unlock the secrets of digital marketing, perfect for:

SME Business Owners & Entrepreneurs
Professionals looking to expand their skillset
Marketing Managers & Directors
Senior Marketing Executives
Brand Managers
Social Media Marketers

Dr Ismail Nizam is a seasoned professional in training and management consultancy, operating in both local and international markets. With over 12 years of experience, he excels in designing advanced educational programs for adult learners, earning recognition as a prominent change catalyst among his clients. Currently serving as the Head of the School of Business at IUMW and a visiting lecturer at the Islamic University of Maldives, Dr Nizam brings a wealth of expertise.

As the Chairman of the Shari’ah Council of Maldives Capital Market Development Authority and a member of the Shari’ah Committee of SME Development Finance Corporation (SDFC), Maldives, he plays a pivotal role in the financial sector. Additionally, he holds a Professional Membership at the International Institute of Risk Management and Crisis Strategies (IIRMACS). Dr Nizam’s contributions extend to numerous publications in esteemed journals and presentations at international conferences, where he also serves as a reviewer.

In the past eight years, Dr Nizam has conducted comprehensive business training programmes, covering a spectrum of topics such as Digital Marketing, Finance, Accounting, Risk Management, and Performance Improvement. He brings invaluable consulting experience, specialising in areas like Customer Service, Process Improvements, Six Sigma, and Corporate Strategies for organisations spanning both manufacturing and services industries.

Course Modules

Module 1 – Introduction, Overview and Digital Marketing Industry Module 2 – Digital Marketing Models, Processes and Strategies Module 3 – Principles of Digital Marketing

✓ What is Digital Marketing? How has it evolved?

✓ How digital marketing create value in modern business?

✓ Digital Markets and Customer Statistics

✓ Digital Organization – Key Components

❖ Module Activity

✓ SOSTAC Online Strategizing Process

✓ Mapping the Digital Marketplace

✓ Linking marketing objectives to digital marketing scorecard

✓ The Framework for Effective Digital Strategies for the new normal world

❖ Module Activity

✓ 7Ps of Digital Marketing

✓ Pricing in the Digital World

✓ Branding digitally – What are processes and strategies?

✓ Digital Market Segmentation

✓ The 5 keys to a magnetic digital content

❖ Module Activity

Module 4 – Digital Marketing Channels and Channel Strategies Module 5 – Linking Digital Marketing to Analog Marketing Module 6 – Measuring Performance of Digital Marketing (Tracking the ROI)

✓ Digital Marketing Ecosystem

✓ Mobile as a Digital Channel – Processes and Strategies

✓ Email as a Digital Channel – Processes and Strategies

✓ Digital Advertising – Processes and Strategies

✓ Social Media as a Digital Channel – Processes and Strategies

✓ Blogging as a Digital Channel – Processes and Strategies

✓ SEO as a Digital Channel – Processes and Strategies

❖ Module Activity

✓ Complementing the Gaps in each channel

✓ How to mix digital with analog and analog with digital?

✓ Strengths and weaknesses of two approaches individually and integrated

❖ Module Activity

✓ Digital marketing measurement process

✓ Measurements and classifications of metrics

✓ The Pyramid of Metrics

✓ The 7 Key Performance Index for Digital Marketing

✓ Mapping Digital Marketing Performance

✓ Digital Marketing ROI Framework

❖ Module Activity

​Contact Us For More Information

Interested in the short course but want to find out more? Reach out to us at the contact information below!

Email: [email protected]

Ready to become a Digital Marketing expert?