Universiti Malaya – Wales

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Creating Campaigns from Persona Analytics

More than 30 students were trained in a digital marketing workshop at TusStar Malaysia, gaining practical skills and upgrading their CVs. Using the Persona Analytics dashboard in the Voyager Consumer Intelligence platform by Dattel Asia, they learned to create data-driven consumer personas and how to use this data to run Facebook ads and other digital marketing campaigns.

These participants are now certified to leverage the benefits of Voyager to help businesses and brands run more effective online ads! If you have been looking for an extra pair of skilled hands to get your online ad campaigns going, you know where to look 🙌🏼

Congratulations to all students for successfully completing upskilling workshop! 👏