Vice-Chancellor Profile
Welcome to Universiti Malaya-Wales (UM-Wales), a place where ambition meets purpose, and potential is nurtured into achievement.
As Vice-Chancellor & CEO, I am proud to lead a university that is grounded in academic excellence, inspired by innovation, connected to industries, and committed to shaping individuals who will lead with integrity, and impact.
UM-Wales represents a unique collaboration between two distinguished traditions in education - Malaysia’s academic excellence and the global perspective of the University of Wales. This unique partnership places us in a strategic position to develop graduates who are globally competent, industry-ready, and driven by purpose.
We are entering an exciting era of transformation, shaped by digital disruption, global challenges, and new opportunities. As a university community, we must be bold in our thinking, agile in our response, and united in our purpose. I am committed to nurturing an environment where innovation thrives, talent is developed, and every individual is empowered to achieve their full potential.
To the public and students, you are the reason we exist. I promise to listen, to learn, and to ensure your experience at UM-Wales prepares you not only for a career, but for a life of contribution and leadership.
To our dedicated staff and faculty, I am eager to work with you as a strong team, harnessing your expertise, commitment, and innovation to advance academic excellence and elevate our university’s impact and growth.
I invite you to explore what UM-Wales has to offer, and to be part of a university that is bold in vision, rich in heritage, and focused on the future.
Thank you for choosing to journey with us.
Professor Dr. Roselina Ahmad Saufi, FCMI
Vice Chancellor & CEO,
Universiti Malaya-Wales
Professor Dr. Roselina Ahmad Saufi, FCMI
Vice Chancellor & CEO, Universiti Malaya-Wales
Biography
- Vice Chancellor & CEO, Universiti Malaya-Wales (Current)
- Deputy Vice Chancellor (Academic & International), Universiti Malaysia Kelantan (UMK), 2012–2015
- Dean, Malaysian Graduate School of Entrepreneurship and Business, UMK
- Dean, Faculty of Business and Entrepreneurship, UMK
- Visiting Professor at institutions in India, Switzerland, Indonesia, China, and Malaysia
- Group Managing Director, UMS Link Holdings Sdn. Bhd., 2007–2012
- Vice President, Malaysian Business Empowerment Council
- Member, Asset and Income Generation Board Committee, LPPKN Malaysia
- Regional Board Member, Chartered Management Institute (CMI), United Kingdom
- Malaysia Higher Education Policy: 2U2I Initiative
- Entrepreneurship Integrated Education Plan
- Rural Entrepreneurship Framework
- My Top Business School Framework
- Digital Transformation Plan for Cooperatives in Malaysia
- Champion of Swiss Innovation Challenge-Malaysia since 2017
- Over 60 postgraduate students supervised
- Published extensively in human resource development, management, and entrepreneurship
- Regular keynote speaker at international conferences
- Islamic Leadership Fellow Award, Asian Institute of Management (AIM), Manila (2009)
- Education Leadership Award, Malaysia (2016)
- Distinguished Women Award in Human Resource Management, India (2017)
- Ph.D. in Business and Management, University of Sheffield, UK (1995)
- Master of Business Administration (MBA), University of Sheffield, UK (1991)
- Professional Marketing Certificate, Institute of International Marketing (Asia), 2022
- BBA Hons., Universiti Kebangsaan Malaysia (1988)










































